US Open

The tennis US Open is held each year at this time in Flushing Meadows, in Queens. Each of the past two years I thought about going, but couldn’t quite convince myself to take a day off work to really enjoy it, plus I always figured I could do it next year. Alas, with the movers […]

Fiction Roundup August 2008

Wow. I haven’t posted any fiction reviews in the past year. Then again, I haven’t been reading much new fiction in the past year – mostly I’ve been re-reading comfort books or watching TV instead of fiction reading. Anyway, I was going through my bookshelves, and figured I should do at least a capsule review […]

Personal branding

Yesterday’s post on branding actually started because I have been thinking extensively about personal branding throughout my just-completed job search. Looking for a job entails trying to find a plausible intersection between one’s background and skills, one’s interests and career aspirations, and what a company needs. For a generalist like me, this gets particularly interesting […]

Branding

I have been thinking about the topic of branding on and off since talking with Noah Brier a few months ago. Noah pointed out to me the dizzying concept that a company does not control its brand directly – the brand is whatever people think of the company. In other words, a company can claim […]

California, here I come

As is probably not a surprise (especially after my New York vs. the Bay Area post), I have decided to move back to the Bay Area next month. Taking a step back, at the beginning of the summer, I had just graduated from Columbia and was in need of some time off after the craziness […]