Positioning, by Ries and Trout

Amazon link This is a classic book in marketing, and therefore one of the books that Joel asked us to read. The main message of the book is that consumers have a limited mindspace. They can only pay attention to a certain number of things before they just lose track and don’t care any more. […]

Plans and Situated Actions, by Lucy Suchman

Amazon link Subtitled “The problem of human-machine communication”, this book debunked the prevailing philosophy in artificial intelligence at the time it was written in 1987, which was the belief that people worked by making a plan, and then executing it. Suchman examines this seemingly common-sensical idea and pointed out several of the flawed assumptions associated […]