Yesterday’s post on branding actually started because I have been thinking extensively about personal branding throughout my just-completed job search. Looking for a job entails trying to find a plausible intersection between one’s background and skills, one’s interests and career aspirations, and what a company needs. For a generalist like me, this gets particularly interesting […]
Category: marketing
Branding
I have been thinking about the topic of branding on and off since talking with Noah Brier a few months ago. Noah pointed out to me the dizzying concept that a company does not control its brand directly – the brand is whatever people think of the company. In other words, a company can claim […]
