Purple Cow, by Seth Godin

Book website After reading Survival Is Not Enough, I figured I would go ahead and pick up another of his books since it was in the office library. This was another very quick read, with one good idea. To wit, Godin suggests that it is no longer good enough to have an outstanding message or […]

The Career Programmer, by Christopher Duncan

Amazon link Another book from the Joel reading list. Subtitled Guerilla Tactics for an Imperfect World, this is a book by a career programmer on how to survive in the corporate world. Having spent eight years as a software developer in a variety of corporate environments, I was curious to see how much these tactics […]

Survival Is Not Enough, by Seth Godin

Book site Technically, this isn’t on Joel’s list, but he knows Seth, and several of Godin’s other books are on the shelf in the Fog Creek Library, so I’m counting it under a technicality. I happened to pick up this particular book a year ago in San Francisco from the discount rack in a book […]

Positioning, by Ries and Trout

Amazon link This is a classic book in marketing, and therefore one of the books that Joel asked us to read. The main message of the book is that consumers have a limited mindspace. They can only pay attention to a certain number of things before they just lose track and don’t care any more. […]

V for Vendetta

I was apprehensive about this movie, because I really like the graphic novel on which it was based. The trailers did not inspire confidence since they were edited as if for an action movie. I also read recently that Alan Moore (the graphic novel author) demanded that his name not be associated with the film. […]