This was a short book on how and why dominant companies consistently get undercut by disruptive technologies. It uses the disk drive industry as a case study to illustrate the decisions that get made by market leaders which make sense in context, but inevitably lead to obsolescence. I thought the second half of the book, exploring how to cultivate disruptive innovation, was more interesting, in its ideas of how to construct a company and its culture that would be open to new ideas. Sounded like the kind of place I would like to work at.
About me: I'm an unrepentant generalist finding my way in a world of specialists. I started this blog to review books, but I later expanded to write on whatever interested me across a range of topics. I am currently starting a new path as a career and life coach, with my coaching site at Too Many Trees, which is why many of my recent posts are about coaching.
email me if you have any questions or comments.RSS feed