This was a short book on how and why dominant companies consistently get undercut by disruptive technologies. It uses the disk drive industry as a case study to illustrate the decisions that get made by market leaders which make sense in context, but inevitably lead to obsolescence. I thought the second half of the book, exploring how to cultivate disruptive innovation, was more interesting, in its ideas of how to construct a company and its culture that would be open to new ideas. Sounded like the kind of place I would like to work at.
About me: I'm an unrepentant generalist finding my way in a world of specialists. I started this blog to review books, but I later expanded to write on whatever interested me across a range of topics. I am a leadership and career coach, with my coaching site at Too Many Trees, which is why many of my recent posts are about coaching. I also regularly share coaching insights around leadership and personal development on LinkedIn.
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