Gonzo Marketing, by Christopher Locke

Amazon link Subtitled “Winning through Worst Practices”, this book caught my eye when poking around the clearance section of a bookstore. Plus it referred to “gonzo” marketing, and since I’m a huge fan of Hunter S. Thompson’s gonzo journalism, I picked it up. Christopher Locke was one of the authors of the Cluetrain Manifesto, which […]

Sources of Power, by Gary Klein

Amazon link Subtitled “How People Make Decisions”, this book attempts to explore the process of decision-making from a perspective far outside the normal business-world-oriented theories. In business school, people are taught that the right way to make a decision is to define the problem, generate a list of possible solutions, evaluate all of the possible […]

Sync, by Steven Strogatz

Amazon link I’ve been wanting to read this since first hearing about it. I took a class from Strogatz when I was at MIT, and he was a great lecturer that was way too smart so I figured his book would be interesting and well written. I was reminded of Strogatz’s book recently when I […]

Down Here, by Andrew Vachss

Amazon link In my last Amazon order, I picked up the latest Andrew Vachss, an author whom I adore, and own all of his books. Well, maybe not all, but certainly all the Burke novels, and most of his fiction. I’m missing a couple of his graphic novel creations, things like that. Anyway. I think […]

Inversions, by Iain M. Banks

Amazon link Christy read this and then gave it to me. It didn’t do a lot for me. Several of my friends really like Iain Banks, so I keep on trying his work, but very little of it sticks with me. I think I have three or four of his books on my bookshelf, and […]