Emotional Design, by Donald Norman

Amazon link I go back and forth on my feelings about Donald Norman. I think that his observation of The Design of Everyday Things was a really important insight in understanding how omnipresent the role of design is. I liked his idea of information appliances in The Invisible Computer. But I’ve always been left a […]

Blink, by Malcolm Gladwell

Amazon link I’ve been talking about Gladwell for almost a month now, so it was high time I actually read Blink. The “thin-sliced” summary? It’s interesting, but shallow. By now, if you’ve read any of the interviews, or heard him speak on the radio, you probably know the premise of the book – that we […]

The Making of a Philosopher, by Colin McGinn

Amazon link I picked this up in a used bookstore because it purported to be McGinn’s “Journey through Twentieth-Century Philosophy”. I have a layman’s interest in philosophy (my humanities concentration at MIT was in the field), and was curious as to what some of the developments in the twentieth century were. Plus, it was cheap. […]

Gonzo Marketing, by Christopher Locke

Amazon link Subtitled “Winning through Worst Practices”, this book caught my eye when poking around the clearance section of a bookstore. Plus it referred to “gonzo” marketing, and since I’m a huge fan of Hunter S. Thompson’s gonzo journalism, I picked it up. Christopher Locke was one of the authors of the Cluetrain Manifesto, which […]