Getting to Yes, by Fisher and UryPosted: May 8, 2006 at 10:25 pm in joelbooks, management
This is a classic book on negotiation, introducing the theory of principled negotiation. The idea is that most negotiations tend to become positional negotiations fairly quickly; I offer a book for sale for $20, you offer me $10, I go $18, you go $12, we end up at $15. Positional negotiations make sense in a zero-sum game, where a gain for one party is a loss for the other. However, in more complicated negotiations, positional bargaining can often obscure the real issues at hand and prevent win-win scenarios from occurring.
The idea of principled negotiation is that you let go of positional bargaining, and instead stand firm on your interests. How those interests are satisfied by various proposals can be negotiated. By focusing on the interests, rather than clinging to positions, there is more scope for creative solutions. For instance, the authors use the example of the negotiations between Israel and Egypt where both countries laid claim to the Sinai peninsula after a war. Neither side was willing to back down. Eventually, there were discussions over the interests at work on both sides; Israel did not feel comfortable with Egypt having the ability to mobilize its army at the border. Egypt had a strong nationalistic historical interest in the Sinai, and felt strongly that its historical claims to the land needed to be upheld. By focusing on the interests of both sides, principled negotiation arrived at the solution where Egypt kept ownership of the land, but agreed to make the Sinai a demilitarized zone as a concession to Israel.
There are lots of similarly good ideas in the book, such as separating the people from the problem (i.e. don’t get mad at your negotiating counterpart – be sympathetic to them, take the time to understand their position, and you may find they will do the same for you). Find ways to work together towards creative solutions. Spend the time to brainstorm ideas, but without committing to any of the proposals. Use objective criteria whenever possible, including a third party moderator if necessary.
I also really liked the one-text solution to negotiating. Have each side write out everything they would like in a final proposal. Turn over the two competing proposals to a independent third party to turn into a single proposal including the best ideas from both sides. Then everybody works together to improve that document. It’s rapid prototyping negotiation, with the proposal as the prototype undergoing iterations.
It’s a quick read. I can see why it’s a classic. Not sure how I’ll incorporate it into my daily life, but it was worth reading.
P.S. I’m going to try to catch up on my backlog of book reviews over the next little bit. I think I’ve got four or five that I’ve never written up.