Announcing the Executive Mindset newsletter

April 20, 2026
This is the Too Many Trees newsletter, where I (Eric Nehrlich) share what I’ve been writing and reading in the realm of leadership and personal development. My executive coaching practice helps leaders amplify their impact by focusing their time and energy on what matters most, while uncovering and reshaping the unconscious patterns that may be holding them back. If you know somebody that could benefit from my perspective, please have them set up a free intro chat with me.
Announcing the Executive Mindset newsletter:
I am starting a newsletter to share leadership lessons that rising tech leaders can use to grow their impact. I will share stories and learnings from coaching dozens of leaders (and myself!), including specific tips and tactics to help you:
  • Shift your time to focus on more impactful work
  • Identify the beliefs that hold you back from new ways of working
  • Communicate more effectively with others
  • Influence others to follow your lead, even without direct authority
  • Build alignment with others to collaborate on more important projects
  • Navigate corporate politics and resource allocation discussions
  • Understand how purpose and values can create results for the organization, as well as yourself, in aligning and focusing your efforts.
If you are interested in what I have to share about leadership, sign up via this form.
In case you're wondering why I'm spinning out leadership lessons into a separate newsletter, here's what's going on.

LinkedIn used to be my primary marketing channel. By regularly posting there, people would learn about my perspective and reach out for coaching. But as LinkedIn has slowly enshittified over the past few years, it's gotten harder and harder to reach even the people that explicitly followed me. The average reach on my posts has gone down by a factor of 4 over the past couple years, even as my follower count has doubled. Now whenever I post, LinkedIn "helpfully" suggests that I should pay them to "boost" my post so I can reach the same people I used to reach organically.

A lot of creators have turned to YouTube as their next marketing acquisition channel. But that just puts my marketing onto a different platform whose incentives are not aligned with mine, and will inevitably be focused on their own profits.

The only channel I can fully control is an email newsletter (and no, not Substack), so I will try that: take the same content I used to post on LinkedIn, and put it on my own newsletter to see if I can build up an audience that I can reliably reach.

Focusing that newsletter on the Executive Mindset will create a clearer value proposition for signing up for those who want to improve their leadership.

So what does that leave for this newsletter?

If you look at the last several issues of this newsletter, it's already been more focused on my personal development and what I'm learning about myself.

So this newsletter will continue to contain mostly the same content as before - I am just spinning out the LinkedIn posts into their own newsletter. Let's see how it goes!
New webinar:
To promote the new cohort of my group coaching class, I'll be giving a free webinar on Maven: Do the Most Important Thing First. This idea is critical to having more impact, as it's far too easy to let our time and attention be driven by what others ask of us, rather than taking a few minutes to reflect on what is most important. I will share my own story of learning this lesson, and how I have helped dozens of clients apply this idea to create clarity and focus for themselves and their teams. To watch it live on April 30th at 9am PT, or get access to the recording afterwards, sign up at this link.
New cohort of my class:
The next cohort of Scale Your Leadership with the Executive Mindset starts on May 7th. In this class, I share the key insights I have developed from coaching leaders for the past decade, and help students apply those insights to their particular situations to find new possibilities. A couple student comments from the January cohort:
  • "Mindset-shifting leadership coaching. Eric's strong desire to see his clients succeed is clearly visible in the effort and empathy with which he shares his expertise."
  • "There was a great deal of wisdom in what Eric shared with us. I know I’ll be revisiting our lecture notes and the additional resources that were shared throughout the course."
Check it out and sign up here.
And now for the normal personal development content…

Podcast appearance: My appearance on Diana Alt's podcast, Work Should Feel Good, is now available. We talk about finding the work activities that energize you, and then finding teammates who complement you and love the work that drains you. Check it out at this link.

One last post from LinkedIn:
  • Poor sleep, poor results. Great sleep, great results. A post inspired by a dream where I was at an MIT alum event, and lamenting that we all had to learn the hard way through our own experience that sleep was not worth sacrificing, that we got better results when we slept better.
The Executive Mindset newsletter:
  • Do the Most Important Thing First: See above.
  • Say What You Want: If you don't clearly state your expectations of others, you are hoping that they will magically change to conform to what you want. But that rarely happens, and you will be left feeling frustrated and helpless. Your situation won’t change until you change the situation.
  • Resource Allocation: The job of an executive is resource allocation. They have an infinite list of things that could be done - they have to prioritize that list against their limited resources, and decide what their teams will work on. Instead of doing the work they are assigned, they are the ones assigning the work.
Here are a few articles on personal development that caught my attention recently:
  • The Self-Help Trap, by Tim Ferriss. When I first read the Four-Hour Work Week, I disliked Ferriss's approach of exploiting and optimizing for the current system. So I appreciate that he's now admitting the limits of that approach: "Modern self-help contains an in-built flaw: To continually improve yourself, you must continually locate the ways you are broken." Instead, he is learning to embrace the skill of acceptance (c.f. the Serenity prayer) and letting go of the constant need to optimize and improve.
  • Joan Westenberg has a similar reflection in her piece, Why I Quit the Strive. A few sharp observations:
    • "From the outside, The Strive it looks like that thing we call passion; but from the inside it feels like a crushing, soul destroying anxiety disorder. You set a goal, and with a bit of luck and a whole lot of blood, you hit it, and you feel good, and then it fades and you set a bigger goal."
    • "The Strive doesn't believe in hobbies. In its twisted framework, everything is either productive or wasteful. ... It can't process the idea that you might do something because you enjoy it. Every hour has to be an investment. Every experience has to compound." It believes "Contentment is boring."
    • "The Strive is a really good way to avoid sitting with your actual life. If you're always chasing the next milestone, you don't have to ask whether you like the way you spend your days."
  • How to Fix a Typewriter and Your Life, a lovely New York Times article about a man nearing retirement who discovered a typewriter repair shop near Seattle, and for some reason, it called to him. He became friends with the 92-year-old owner, and eventually apprenticed with him, and took over the business from him. "Soon, he quit his job and walked away from its stultifying steadiness, its salary and benefits. His colleagues were sure he had lost his mind. But Lundy knew he was trading security for meaning, predictability for possibility. “I was happy,” he says simply."
Sometimes we are directing our life using the wrong metrics, looking for quantitative metrics we can optimize (ahem, capitalism), rather than the fuzzier compass points of relationships, contentment or meaning. Parents will tell you that having children makes their lives harder and costs money, so it's a terrible quantitative decision, and yet almost nobody regrets taking the leap.

What decision might you be avoiding because you can't justify it with data?
What if you just trusted your gut instincts about what would make you happy or bring you meaning?
Thanks for reading, and see you in a few weeks!
I ran or walked around this lake every day while I was at a 10-day workshop in March. On the last morning, I took this beautiful sunrise shot as the lake said goodbye to me.
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