One step at a time

I was helping an entrepreneur friend with his investor pitch last week, and something was bugging me – the pitch didn’t feel right, even though I think the idea is good. He is passionate about how to run a company, so he was describing his philosophy of management in the pitch. And I realized that […]

Who is your audience?

One of the broader points that I don’t know if I made clearly in my last post is that effective communication depends not only on the message you are delivering, but also on the audience which the message is targeting. In the case of writing a resume, you have to remember that you are targeting […]

Trade-Off, by Kevin Maney

Amazon link Trade-Off is a book which explores a simple, but useful, way to frame the world. Kevin Maney plots products along two dimensions, fidelity and convenience, and then spends the rest of the book discussing how products end up in different places on that graph, from the “fidelity belly” to the “fidelity mirage” Fidelity […]

Super Bowl Sunday

Yikes, it has been a long time since I blogged. I’ve been buried at work, although things seem to be slowing down a bit (knock on wood). For those of you that want more regular updates, I recommend Twitter and/or del.icio.us as those get updated more regularly. This past weekend, though, I made time to […]

What is the story?

Finding the story has been a recurring theme for me recently. It’s come up in a variety of settings, so I thought I’d explore the topic some more. Let’s start with the anecdotes. A friend was looking for advice on sprucing up her resume. I started with the normal advice of stating accomplishments rather than […]

Personal branding

Yesterday’s post on branding actually started because I have been thinking extensively about personal branding throughout my just-completed job search. Looking for a job entails trying to find a plausible intersection between one’s background and skills, one’s interests and career aspirations, and what a company needs. For a generalist like me, this gets particularly interesting […]

Branding

I have been thinking about the topic of branding on and off since talking with Noah Brier a few months ago. Noah pointed out to me the dizzying concept that a company does not control its brand directly – the brand is whatever people think of the company. In other words, a company can claim […]