Comments on: Collective Marketing http://www.nehrlich.com/blog/2006/07/11/collective-marketing/ Eric Nehrlich, Unrepentant Generalist Thu, 09 Feb 2012 09:24:42 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Wes Carroll http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-162606 Wes Carroll Sat, 28 Jun 2008 10:26:26 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-162606 I had a VERY different experience at my 20th high school reunion. All the time we spent together was and remains exactly what we have in common. We know an aspect of each others' history *really* well. And now we are all in a different phase of life, far enough along the path that even the folks whose paths diverge from your own seem familiar because you know others in similar situations. Wasn't it Vonnegut who said that the older you get, the more important it becomes to keep those near you who knew you when you were young? I had a VERY different experience at my 20th high school reunion. All the time we spent together was and remains exactly what we have in common. We know an aspect of each others’ history *really* well. And now we are all in a different phase of life, far enough along the path that even the folks whose paths diverge from your own seem familiar because you know others in similar situations.

Wasn’t it Vonnegut who said that the older you get, the more important it becomes to keep those near you who knew you when you were young?

]]> By: Eric Nehrlich, Unrepentant Generalist || Tracing influence through the network || March || 2008 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-144398 Eric Nehrlich, Unrepentant Generalist || Tracing influence through the network || March || 2008 Tue, 18 Mar 2008 03:23:50 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-144398 [...] my posts about actor-network theory from years past, and discovered that I had already written a post on applying actor-network theory to marketing. Clever of me, eh? Go read that post [...] [...] my posts about actor-network theory from years past, and discovered that I had already written a post on applying actor-network theory to marketing. Clever of me, eh? Go read that post [...]

]]> By: Eric Nehrlich, Unrepentant Generalist || What makes a community? || May || 2007 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-45426 Eric Nehrlich, Unrepentant Generalist || What makes a community? || May || 2007 Fri, 18 May 2007 00:51:52 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-45426 [...] only thought of when I need something that they might be able to provide. It’s a bit like Beemer’s description of high school reunions, where you realize all that you had in common was that you spent all your time [...] [...] only thought of when I need something that they might be able to provide. It’s a bit like Beemer’s description of high school reunions, where you realize all that you had in common was that you spent all your time [...]

]]> By: Eric Nehrlich, Unrepentant Generalist || “The Guy” and community || April || 2007 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-37947 Eric Nehrlich, Unrepentant Generalist || “The Guy” and community || April || 2007 Mon, 23 Apr 2007 01:53:04 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-37947 [...] This ties into some of the Latour stuff from last year. I discussed how management requires people to reify the org chart and marketing requires people to create the market. In both cases, communities are being created. The people that are providing the social glue to make those communities happen are “The Guy”s for those communities. [...] [...] This ties into some of the Latour stuff from last year. I discussed how management requires people to reify the org chart and marketing requires people to create the market. In both cases, communities are being created. The people that are providing the social glue to make those communities happen are “The Guy”s for those communities. [...]

]]> By: Eric Nehrlich, Unrepentant Generalist || Tracing social connections || July || 2006 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-37940 Eric Nehrlich, Unrepentant Generalist || Tracing social connections || July || 2006 Mon, 23 Apr 2007 01:44:27 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-37940 [...] Beemer brought up the example of how our first high school reunion is so odd in making us realize that once we no longer are spending several hours a day with a group of people, we have nothing in common with them. Without the enforced colocation of school, we no longer have any reason to renew those connections, and so they decay and fall apart. Coworkers provide a similar example; there are several of my former coworkers who I completely lost track of once I stopped working with them and stopped spending eight hours a day with them. Examples like these are why I believe in Latour’s hypothesis of the fragility of social ties, of the need to renew them continually lest they fade away. [...] [...] Beemer brought up the example of how our first high school reunion is so odd in making us realize that once we no longer are spending several hours a day with a group of people, we have nothing in common with them. Without the enforced colocation of school, we no longer have any reason to renew those connections, and so they decay and fall apart. Coworkers provide a similar example; there are several of my former coworkers who I completely lost track of once I stopped working with them and stopped spending eight hours a day with them. Examples like these are why I believe in Latour’s hypothesis of the fragility of social ties, of the need to renew them continually lest they fade away. [...]

]]> By: Eric Nehrlich, Unrepentant Generalist || Leading a dynamic life || July || 2006 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-3219 Eric Nehrlich, Unrepentant Generalist || Leading a dynamic life || July || 2006 Fri, 14 Jul 2006 02:40:13 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-3219 [...] Collective Marketing [...] [...] Collective Marketing [...]

]]> By: Beemer http://www.nehrlich.com/blog/2006/07/11/collective-marketing/comment-page-1/#comment-3217 Beemer Thu, 13 Jul 2006 06:09:27 +0000 http://www.nehrlich.com/blog/2006/07/11/collective-marketing/#comment-3217 I've been evangelizing a product, and you are SOOOO right that there is no "market" you can just drop it into. <i>And yet we tend to assume the opposite, that things are just there</i> Maybe because for the first 18 years of our lives, they are? Childhood is dominated by relationships that are dictated and maintained by external systems, mostly "family" and "school". It's very surprising to go to your first high-school reunion and discover which friends you no longer have anything in common with, now that you're not spending all day in the same place with them. I’ve been evangelizing a product, and you are SOOOO right that there is no “market” you can just drop it into.

And yet we tend to assume the opposite, that things are just there

Maybe because for the first 18 years of our lives, they are? Childhood is dominated by relationships that are dictated and maintained by external systems, mostly “family” and “school”. It’s very surprising to go to your first high-school reunion and discover which friends you no longer have anything in common with, now that you’re not spending all day in the same place with them.

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