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	<title>Comments on: Survival Is Not Enough, by Seth Godin</title>
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	<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/</link>
	<description>Eric Nehrlich, Unrepentant Generalist</description>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Being Impressive &#124;&#124; March &#124;&#124; 2007</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-20708</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Being Impressive &#124;&#124; March &#124;&#124; 2007</dc:creator>
		<pubDate>Fri, 09 Mar 2007 09:12:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-20708</guid>
		<description>[...] So the obvious next question is if these are the ingredients of being impressive, how can I be impressive? Let&#8217;s tackle the second characteristic first. Phil Agre describes the process of becoming a leader in your field, which involves picking a focus and becoming the locus of communication for it. Jofish has the theory of serial expertise, wherein one picks areas where one can quickly become an expert. Until one has that solid base of knowledge, it&#8217;s difficult to have the confidence to speak authoritatively. [...]</description>
		<content:encoded><![CDATA[<p>[...] So the obvious next question is if these are the ingredients of being impressive, how can I be impressive? Let&#8217;s tackle the second characteristic first. Phil Agre describes the process of becoming a leader in your field, which involves picking a focus and becoming the locus of communication for it. Jofish has the theory of serial expertise, wherein one picks areas where one can quickly become an expert. Until one has that solid base of knowledge, it&#8217;s difficult to have the confidence to speak authoritatively. [...]</p>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Thoughts on Community &#124;&#124; November &#124;&#124; 2006</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-10690</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Thoughts on Community &#124;&#124; November &#124;&#124; 2006</dc:creator>
		<pubDate>Sun, 05 Nov 2006 17:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-10690</guid>
		<description>[...] Speaking of Kathy Sierra, passion is a key component to community as well. It has to mean something to somebody. There needs to be a person who keeps on pushing and making things happen. There are all sorts of great examples of this among my acquaintances, from Chris Heuer of BrainJams and Social Media Club, to the Squid Labs boys creating an open source hardware movement, to Charlie O&#8217;Donnell starting up nextNY because he wanted to meet more young tech-oriented folks in the city. I&#8217;ve definitely failed to provide that sort of impetus the couple times I&#8217;ve tried to start things. I get frustrated and lose interest, instead of continuing to persevere. I need to get over the idea that I have One True Calling; I should take what I&#8217;m doing today, push it as far as it can go and see what happens (this is Jofish&#8217;s theory of serial expertise). Yet another thing to work on. [...]</description>
		<content:encoded><![CDATA[<p>[...] Speaking of Kathy Sierra, passion is a key component to community as well. It has to mean something to somebody. There needs to be a person who keeps on pushing and making things happen. There are all sorts of great examples of this among my acquaintances, from Chris Heuer of BrainJams and Social Media Club, to the Squid Labs boys creating an open source hardware movement, to Charlie O&#8217;Donnell starting up nextNY because he wanted to meet more young tech-oriented folks in the city. I&#8217;ve definitely failed to provide that sort of impetus the couple times I&#8217;ve tried to start things. I get frustrated and lose interest, instead of continuing to persevere. I need to get over the idea that I have One True Calling; I should take what I&#8217;m doing today, push it as far as it can go and see what happens (this is Jofish&#8217;s theory of serial expertise). Yet another thing to work on. [...]</p>
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		<title>By: Eric</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-3199</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Sat, 08 Jul 2006 11:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-3199</guid>
		<description>I have to admit I don&#039;t have a lot of experience in a large corporate environment - I fled pretty quickly the one time I had to deal with it.  I think the one thing I&#039;d say is that there is often a lot of play within those processes that will let you attempt to adapt them to your own needs.  If it&#039;s a successful adaptation, others within the company may emulate it.  Or they may get mad at you and make you jump through more silly hoops. 

The specialist thing is tough.  I&#039;m struggling with that myself, because I don&#039;t know how to put a label on what it is I do any more.  The one company where I got to do everything, I was doing software, and that was the excuse I had to be dabbling in all aspects of the company from engineering to physics to biology to management.  But my strength isn&#039;t in software per se; I&#039;m not a good programmer.  My strength was my ability to successfully take all of the contradictory requirements from those different stakeholders and reconcile them in a way that made sense.  But I have no idea what to call that.  

Part of the reason I wanted to get out of programming and into management is that it seemed like a lot of the decisions being made were ignoring several stakeholders, and I didn&#039;t have enough influence as a programmer to be in those meetings.  But I still need a name for what it is I want to do.  And get into a position where I can try it, for better or for worse.</description>
		<content:encoded><![CDATA[<p>I have to admit I don&#8217;t have a lot of experience in a large corporate environment &#8211; I fled pretty quickly the one time I had to deal with it.  I think the one thing I&#8217;d say is that there is often a lot of play within those processes that will let you attempt to adapt them to your own needs.  If it&#8217;s a successful adaptation, others within the company may emulate it.  Or they may get mad at you and make you jump through more silly hoops. </p>
<p>The specialist thing is tough.  I&#8217;m struggling with that myself, because I don&#8217;t know how to put a label on what it is I do any more.  The one company where I got to do everything, I was doing software, and that was the excuse I had to be dabbling in all aspects of the company from engineering to physics to biology to management.  But my strength isn&#8217;t in software per se; I&#8217;m not a good programmer.  My strength was my ability to successfully take all of the contradictory requirements from those different stakeholders and reconcile them in a way that made sense.  But I have no idea what to call that.  </p>
<p>Part of the reason I wanted to get out of programming and into management is that it seemed like a lot of the decisions being made were ignoring several stakeholders, and I didn&#8217;t have enough influence as a programmer to be in those meetings.  But I still need a name for what it is I want to do.  And get into a position where I can try it, for better or for worse.</p>
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		<title>By: Anca</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-3198</link>
		<dc:creator>Anca</dc:creator>
		<pubDate>Sat, 08 Jul 2006 01:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-3198</guid>
		<description>Simple:  Don&#039;t work in a large corporate environment.  Or do what I do, just consult.  In my case, I am usually hired to act as a change agent, getting groups to change their behavior and/or how they interact with other groups.</description>
		<content:encoded><![CDATA[<p>Simple:  Don&#8217;t work in a large corporate environment.  Or do what I do, just consult.  In my case, I am usually hired to act as a change agent, getting groups to change their behavior and/or how they interact with other groups.</p>
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		<title>By: hapacheese</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-3197</link>
		<dc:creator>hapacheese</dc:creator>
		<pubDate>Sat, 08 Jul 2006 01:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-3197</guid>
		<description>Constant adaptation is good for small scale, but how do you implement that in a large-scale corporate environment? Corporate beasts are notoriously slow to uptake change, and while enacting constant feedback may make those in the immediate surroundings move faster, there will inevitably be people in the corporate org chart further away from you that will adopt those changes at a slower rate (and consequently, causing an ever-growing gap between the current processes and the processes actually being used).

As for the generalist vs. specialist, again I think that works for a small-scale business in which flexibility is required to stay alive. But again, what about in a large corporate environment? Being a generalist will get you fairly far, but unless you learn *some* specialization, you will learn that your skills may not be good enough for any one thing. What is a generalist to do in that situation? (I&#039;m a generalist myself :D)</description>
		<content:encoded><![CDATA[<p>Constant adaptation is good for small scale, but how do you implement that in a large-scale corporate environment? Corporate beasts are notoriously slow to uptake change, and while enacting constant feedback may make those in the immediate surroundings move faster, there will inevitably be people in the corporate org chart further away from you that will adopt those changes at a slower rate (and consequently, causing an ever-growing gap between the current processes and the processes actually being used).</p>
<p>As for the generalist vs. specialist, again I think that works for a small-scale business in which flexibility is required to stay alive. But again, what about in a large corporate environment? Being a generalist will get you fairly far, but unless you learn *some* specialization, you will learn that your skills may not be good enough for any one thing. What is a generalist to do in that situation? (I&#8217;m a generalist myself <img src='http://www.nehrlich.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> )</p>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Purple Cow, by Seth Godin &#124;&#124; June &#124;&#124; 2006</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-2190</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Purple Cow, by Seth Godin &#124;&#124; June &#124;&#124; 2006</dc:creator>
		<pubDate>Thu, 15 Jun 2006 02:03:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-2190</guid>
		<description>[...] Survival Is Not Enough, by Seth Godin [...]</description>
		<content:encoded><![CDATA[<p>[...] Survival Is Not Enough, by Seth Godin [...]</p>
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		<title>By: Anca</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-2128</link>
		<dc:creator>Anca</dc:creator>
		<pubDate>Tue, 06 Jun 2006 00:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-2128</guid>
		<description>I think you have to look at this kind of stuff from a certain perspective.  There will always be a need for some kinds of experts (brain surgeons, pilots, cosmologists, PERL programmers) but those people should probably NOT be driving strategy, especially when it comes to marketing.

Have you read &quot;&lt;a href=&quot;http://www.amazon.com/gp/product/0743201140/sr=8-1/qid=1149555413/ref=pd_bbs_1/102-1370052-1468164?%5Fencoding=UTF8&quot; rel=&quot;nofollow&quot;&gt;Now, Discover your Strengths&lt;/a&gt;&quot;?  This book makes a good case for different kinds of strengths people have that enable them to become experts or generalists.  The kind of person who can become an expert in successive fields exists - these are the people that derive pleasure from mastering something NEW, rather than from the status derived from any kind of mastery.</description>
		<content:encoded><![CDATA[<p>I think you have to look at this kind of stuff from a certain perspective.  There will always be a need for some kinds of experts (brain surgeons, pilots, cosmologists, PERL programmers) but those people should probably NOT be driving strategy, especially when it comes to marketing.</p>
<p>Have you read &#8220;<a href="http://www.amazon.com/gp/product/0743201140/sr=8-1/qid=1149555413/ref=pd_bbs_1/102-1370052-1468164?%5Fencoding=UTF8" rel="nofollow">Now, Discover your Strengths</a>&#8220;?  This book makes a good case for different kinds of strengths people have that enable them to become experts or generalists.  The kind of person who can become an expert in successive fields exists &#8211; these are the people that derive pleasure from mastering something NEW, rather than from the status derived from any kind of mastery.</p>
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		<title>By: Eric</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-2120</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Mon, 05 Jun 2006 03:16:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-2120</guid>
		<description>That would be ideal, if one is willing to do that.  But many people aren&#039;t - he says on p.110: &quot;Competent people are proud of the status and success that comes with being competent.  They guard their competence, and they work hard to maintain it.  ...  Competent people resist change.  Why?  Because a new winning strategy threatens to make them less competent.&quot;

One of the many struggles in my life is the balance between focus and breadth.  I obviously tend towards breadth.  But one needs a certain amount of focus to succeed.  It&#039;s a tough question.</description>
		<content:encoded><![CDATA[<p>That would be ideal, if one is willing to do that.  But many people aren&#8217;t &#8211; he says on p.110: &#8220;Competent people are proud of the status and success that comes with being competent.  They guard their competence, and they work hard to maintain it.  &#8230;  Competent people resist change.  Why?  Because a new winning strategy threatens to make them less competent.&#8221;</p>
<p>One of the many struggles in my life is the balance between focus and breadth.  I obviously tend towards breadth.  But one needs a certain amount of focus to succeed.  It&#8217;s a tough question.</p>
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		<title>By: jopesche</title>
		<link>http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/comment-page-1/#comment-2119</link>
		<dc:creator>jopesche</dc:creator>
		<pubDate>Mon, 05 Jun 2006 01:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2006/06/04/survival-is-not-enough-by-seth-godin/#comment-2119</guid>
		<description>What about multiple, successive expertises?  That is to say, being an expert, but in one area, and then going on and becoming an expert in the next area.  That seems to make better sense.</description>
		<content:encoded><![CDATA[<p>What about multiple, successive expertises?  That is to say, being an expert, but in one area, and then going on and becoming an expert in the next area.  That seems to make better sense.</p>
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