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	<title>Comments on: Filtered world views</title>
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	<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/</link>
	<description>Eric Nehrlich, Unrepentant Generalist</description>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Chief Culture Officer, by Grant McCracken &#124;&#124; February &#124;&#124; 2010</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-309925</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Chief Culture Officer, by Grant McCracken &#124;&#124; February &#124;&#124; 2010</dc:creator>
		<pubDate>Thu, 11 Feb 2010 05:04:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-309925</guid>
		<description>[...] a story. Part of the challenge of noticing is keeping an open mind. If you go in with an opinion, you&#8217;ll fit your observations into that opinion &#8211; you have to pay attention what is actually happening and willing to follow up on surprising [...]</description>
		<content:encoded><![CDATA[<p>[...] a story. Part of the challenge of noticing is keeping an open mind. If you go in with an opinion, you&#8217;ll fit your observations into that opinion &#8211; you have to pay attention what is actually happening and willing to follow up on surprising [...]</p>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; The Talent Code, by Daniel Coyle &#124;&#124; January &#124;&#124; 2010</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-305527</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; The Talent Code, by Daniel Coyle &#124;&#124; January &#124;&#124; 2010</dc:creator>
		<pubDate>Sun, 24 Jan 2010 19:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-305527</guid>
		<description>[...] an important topic in a well-written breezy way. Admittedly, I like it partially because it reinforces my existing biases, so I liked the anecdotes and the neuroscience that supports those [...]</description>
		<content:encoded><![CDATA[<p>[...] an important topic in a well-written breezy way. Admittedly, I like it partially because it reinforces my existing biases, so I liked the anecdotes and the neuroscience that supports those [...]</p>
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		<title>By: seppo</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-148501</link>
		<dc:creator>seppo</dc:creator>
		<pubDate>Mon, 14 Apr 2008 22:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-148501</guid>
		<description>&quot;Whatever one may say in a moment of cynicism, fooling the American people isnâ€™t as easy as many pretend.&quot;

Nonsense. Look at how the GOP managed to frame the debate on the &quot;Death Tax.&quot; Simple turns of phrase or language are extensively researched by right-wing think-tanks. Phrases like &quot;Death Tax&quot; or &quot;Pro-Life&quot; are things that are focus-grouped, researched, and field-tested.

There is a *lot* more discipline and focus on maintaining a very tightly controlled message on the right than there is on the left. Is that a good thing? It&#039;s good for the GOP - they&#039;ve been very good at message management, where the Dems have almost utterly failed.

A lot of modern politics is about media manipulation and messaging, much more so than the *actual* content of the issues. Fooling the American public is *incredibly* trivial. Repeat a phrase three times at full volume with a dash of &quot;terra&quot; while speaking before an American Flag. Presto.</description>
		<content:encoded><![CDATA[<p>&#8220;Whatever one may say in a moment of cynicism, fooling the American people isnâ€™t as easy as many pretend.&#8221;</p>
<p>Nonsense. Look at how the GOP managed to frame the debate on the &#8220;Death Tax.&#8221; Simple turns of phrase or language are extensively researched by right-wing think-tanks. Phrases like &#8220;Death Tax&#8221; or &#8220;Pro-Life&#8221; are things that are focus-grouped, researched, and field-tested.</p>
<p>There is a *lot* more discipline and focus on maintaining a very tightly controlled message on the right than there is on the left. Is that a good thing? It&#8217;s good for the GOP &#8211; they&#8217;ve been very good at message management, where the Dems have almost utterly failed.</p>
<p>A lot of modern politics is about media manipulation and messaging, much more so than the *actual* content of the issues. Fooling the American public is *incredibly* trivial. Repeat a phrase three times at full volume with a dash of &#8220;terra&#8221; while speaking before an American Flag. Presto.</p>
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		<title>By: DHobgood</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-148489</link>
		<dc:creator>DHobgood</dc:creator>
		<pubDate>Mon, 14 Apr 2008 19:41:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-148489</guid>
		<description>&quot;And the conservatives are using it. So, given that we live in what is rapidly becoming a direct democracy, we can either take the high road and expect people to research issues and develop coherent platforms, or we can accept that they donâ€™t, and fight back.&quot;

Very interesting post, but this one point is silly. The idea that one party is sitting in a lab, plotting how to manipulate people&#039;s brains... I&#039;ve skimmed through Lakoff&#039;s book, but it seemed too highly partisan to be really worth much. Of course a Democrat will say that the Reps manipulate through culture and get people to vote against their economic interest, and the Reps will say that the Dems are demagogues who offer false solutions and promise money and help in return for votes. I think it is sad the point that some on the Democratic side have reached. Taking the argument to its logical conclusion, which you have the admirable frankness to do, results in an undermining in the faith in democracy.  But there is an alternate conclusion. If you think of democratic politics as a game, then the loser must examine himself  and alter his strategy to win. It does no good to cry and whine that the other side used some kind of sinister tactic to win, any reasonable person observing campaign season will see plenty of pandering to go around (although this year, because of the extended campaign, the Dems are engaged in an endurance pander-fest while McCain can sit back, sip on some Kool-Aid, and observe the festivities). Anyway, the point of this rambling post is that I think Lakoff&#039;s conclusion which you hinted it is simply wrong. You can say &quot;By controlling the language, we can put information into a form that will get past peopleâ€™s filters. If it matches up to their mental hierarchies, it sneaks right on in and start subverting some of those hierarchies from the inside.&quot; While I&#039;m sure there is research to support this, forming basis for political strategy around it is doomed and  unethical. Whatever one may say in a moment of cynicism, fooling the American people isn&#039;t as easy as many pretend. The American people chose Clinton in 92 and 96 because a majority wanted him. They chose Bush (well at least in 04) because a majority wanted him. A losing side that reacts to defeat by trying to understand how the opposing side &quot;tricked&quot; the people, is doomed to defeat. Not only that, but the ensuing debate will not be very constructive. The proper conclusion to draw from the fact that many vote against their economic interest is that maybe their personal economic interest is not the most important issue to them. Maybe it violates their principles to seek economic assistance from the state. Who knows, there are plenty of reasons. Lots of people vote against their economic interests. Is George Soros being manipulated, his brain waves controlled by Democratic Party rhetoric? One could draw that conclusion, but the more reasonable and decent conclusion is that he cares more about other issues, the state of the world, the future of the country, whatever, than his own personal paycheck. Now why is a lower-class person any different? Are they not allowed to think about wider issues, to be republicans with a small r, concerned with the fate of the nation? Do you not think that they are concerned with such things? 
I hope this long response focusing on the political aspect isn&#039;t too out of place on the blog. I just checked it out for the first time to do, good stuff.</description>
		<content:encoded><![CDATA[<p>&#8220;And the conservatives are using it. So, given that we live in what is rapidly becoming a direct democracy, we can either take the high road and expect people to research issues and develop coherent platforms, or we can accept that they donâ€™t, and fight back.&#8221;</p>
<p>Very interesting post, but this one point is silly. The idea that one party is sitting in a lab, plotting how to manipulate people&#8217;s brains&#8230; I&#8217;ve skimmed through Lakoff&#8217;s book, but it seemed too highly partisan to be really worth much. Of course a Democrat will say that the Reps manipulate through culture and get people to vote against their economic interest, and the Reps will say that the Dems are demagogues who offer false solutions and promise money and help in return for votes. I think it is sad the point that some on the Democratic side have reached. Taking the argument to its logical conclusion, which you have the admirable frankness to do, results in an undermining in the faith in democracy.  But there is an alternate conclusion. If you think of democratic politics as a game, then the loser must examine himself  and alter his strategy to win. It does no good to cry and whine that the other side used some kind of sinister tactic to win, any reasonable person observing campaign season will see plenty of pandering to go around (although this year, because of the extended campaign, the Dems are engaged in an endurance pander-fest while McCain can sit back, sip on some Kool-Aid, and observe the festivities). Anyway, the point of this rambling post is that I think Lakoff&#8217;s conclusion which you hinted it is simply wrong. You can say &#8220;By controlling the language, we can put information into a form that will get past peopleâ€™s filters. If it matches up to their mental hierarchies, it sneaks right on in and start subverting some of those hierarchies from the inside.&#8221; While I&#8217;m sure there is research to support this, forming basis for political strategy around it is doomed and  unethical. Whatever one may say in a moment of cynicism, fooling the American people isn&#8217;t as easy as many pretend. The American people chose Clinton in 92 and 96 because a majority wanted him. They chose Bush (well at least in 04) because a majority wanted him. A losing side that reacts to defeat by trying to understand how the opposing side &#8220;tricked&#8221; the people, is doomed to defeat. Not only that, but the ensuing debate will not be very constructive. The proper conclusion to draw from the fact that many vote against their economic interest is that maybe their personal economic interest is not the most important issue to them. Maybe it violates their principles to seek economic assistance from the state. Who knows, there are plenty of reasons. Lots of people vote against their economic interests. Is George Soros being manipulated, his brain waves controlled by Democratic Party rhetoric? One could draw that conclusion, but the more reasonable and decent conclusion is that he cares more about other issues, the state of the world, the future of the country, whatever, than his own personal paycheck. Now why is a lower-class person any different? Are they not allowed to think about wider issues, to be republicans with a small r, concerned with the fate of the nation? Do you not think that they are concerned with such things?<br />
I hope this long response focusing on the political aspect isn&#8217;t too out of place on the blog. I just checked it out for the first time to do, good stuff.</p>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Optimization Multiplicity &#124;&#124; November &#124;&#124; 2006</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-11191</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Optimization Multiplicity &#124;&#124; November &#124;&#124; 2006</dc:creator>
		<pubDate>Sat, 11 Nov 2006 22:29:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-11191</guid>
		<description>[...] And I like the religious system in a lot of ways. It emphasizes the needs of the community over the needs of the individual. In fact, it creates community - the first thing people do upon moving someplace new is to find a new church to belong to, as that is what anchors them and gives them a base to explore their new environment from. Religion also presents a coherent world view so that its adherents don&#8217;t have to waste time and energy trying to make sense of the world; they are given a filter to work with, which allows them to spend their cognitive effort elsewhere. [...]</description>
		<content:encoded><![CDATA[<p>[...] And I like the religious system in a lot of ways. It emphasizes the needs of the community over the needs of the individual. In fact, it creates community &#8211; the first thing people do upon moving someplace new is to find a new church to belong to, as that is what anchors them and gives them a base to explore their new environment from. Religion also presents a coherent world view so that its adherents don&#8217;t have to waste time and energy trying to make sense of the world; they are given a filter to work with, which allows them to spend their cognitive effort elsewhere. [...]</p>
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		<title>By: Eric Nehrlich, Unrepentant Generalist &#124;&#124; Persistent Patterns &#124;&#124; August &#124;&#124; 2006</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-3420</link>
		<dc:creator>Eric Nehrlich, Unrepentant Generalist &#124;&#124; Persistent Patterns &#124;&#124; August &#124;&#124; 2006</dc:creator>
		<pubDate>Thu, 10 Aug 2006 03:28:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-3420</guid>
		<description>[...] And the same holds true for non-fiction - good non-fiction is creating patterns in my head that help me make sense of the world around me, that are reinforced by my daily experience. I remember what&#8217;s going on because the patterns of ideas are being woven into my personal collective. Sometimes, like with Latour, the patterns are very large and different, so it takes me a while to incorporate them. Other times, like with business books, you can get the idea by reading the first 20 pages. Either way if the patterns are both strong and aligned with my idea framework, they are very easy for me to get back into after some time away. If they are weaker or less relevant, I can&#8217;t manage it, and the book never gets picked up again. [...]</description>
		<content:encoded><![CDATA[<p>[...] And the same holds true for non-fiction &#8211; good non-fiction is creating patterns in my head that help me make sense of the world around me, that are reinforced by my daily experience. I remember what&#8217;s going on because the patterns of ideas are being woven into my personal collective. Sometimes, like with Latour, the patterns are very large and different, so it takes me a while to incorporate them. Other times, like with business books, you can get the idea by reading the first 20 pages. Either way if the patterns are both strong and aligned with my idea framework, they are very easy for me to get back into after some time away. If they are weaker or less relevant, I can&#8217;t manage it, and the book never gets picked up again. [...]</p>
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		<title>By: The Rantings of Eric Nehrlich &#124;&#124; Designing for the Collective</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-363</link>
		<dc:creator>The Rantings of Eric Nehrlich &#124;&#124; Designing for the Collective</dc:creator>
		<pubDate>Wed, 28 Sep 2005 06:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-363</guid>
		<description>[...] While poking around this idea some more this morning, I realized that one way to view it would be to use the language of Bruno Latour&#8217;s book, and call it &#8220;Designing for the Collective&#8221;. Latour uses the term collective to, as I put it, &#8220;indicate everything that is part of our currently described reality&#8221;. It is not so much a well-formed object, as a process, one that is &#8220;continually encountering new external influences and finding ways to absorb them, such that the collectives are always growing.&#8221; What I am really interested in is finding other people whose reality overlaps mine, whose collective I want to participate in. It doesn&#8217;t have the scope of the Global Brain, but it has a much better chance of mapping to things I care about. [...]</description>
		<content:encoded><![CDATA[<p>[...] While poking around this idea some more this morning, I realized that one way to view it would be to use the language of Bruno Latour&#8217;s book, and call it &#8220;Designing for the Collective&#8221;. Latour uses the term collective to, as I put it, &#8220;indicate everything that is part of our currently described reality&#8221;. It is not so much a well-formed object, as a process, one that is &#8220;continually encountering new external influences and finding ways to absorb them, such that the collectives are always growing.&#8221; What I am really interested in is finding other people whose reality overlaps mine, whose collective I want to participate in. It doesn&#8217;t have the scope of the Global Brain, but it has a much better chance of mapping to things I care about. [...]</p>
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		<title>By: The Rantings of Eric Nehrlich &#124;&#124; Context, cognitive subroutines, and collectives &#124;&#124; June &#124;&#124; 2005</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-70</link>
		<dc:creator>The Rantings of Eric Nehrlich &#124;&#124; Context, cognitive subroutines, and collectives &#124;&#124; June &#124;&#124; 2005</dc:creator>
		<pubDate>Sun, 12 Jun 2005 03:38:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-70</guid>
		<description>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</description>
		<content:encoded><![CDATA[<p>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</p>
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		<title>By: The Rantings of Eric Nehrlich &#124;&#124; Identification and context &#124;&#124; June &#124;&#124; 2005</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-68</link>
		<dc:creator>The Rantings of Eric Nehrlich &#124;&#124; Identification and context &#124;&#124; June &#124;&#124; 2005</dc:creator>
		<pubDate>Fri, 10 Jun 2005 17:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-68</guid>
		<description>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</description>
		<content:encoded><![CDATA[<p>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</p>
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		<title>By: The Rantings of Eric Nehrlich &#124;&#124; Mental models as tools &#124;&#124; June &#124;&#124; 2005</title>
		<link>http://www.nehrlich.com/blog/2005/05/15/filtered-world-views/comment-page-1/#comment-64</link>
		<dc:creator>The Rantings of Eric Nehrlich &#124;&#124; Mental models as tools &#124;&#124; June &#124;&#124; 2005</dc:creator>
		<pubDate>Sun, 05 Jun 2005 19:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.nehrlich.com/blog/2005/04/14/filtered-world-views/#comment-64</guid>
		<description>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</description>
		<content:encoded><![CDATA[<p>[...] ools 	Stereotypes and Classification Systems 	More car crap 	More fluff 	Social craziness 	Filtered world views 	Star Wars in Yerba Buena 	Darede [...]</p>
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