I borrowed and read this while at a friend’s house on vacation. It’s got some interesting ideas. While I don’t think much of Gibson as a writer, he’s definitely a sharp observer of cultural trends. This book follows the adventures of Cayce Pollard, a “coolhunter” (somebody who hits the streets trying to observe new trends that advertising companies could then exploit), as she tries to track down the source of mysterious film footage that appears haphazardly on the net. The feel of the footage actually reminded me of the movie The Ring, but that’s another story entirely. Worth a read, but not a buy in my opinion.